Instagram Acquisition Failure
In what is certainly a controversial move, Facebook has decided to use some of its stacks of cash to purchase Instagram, the adorable and darling runaway mobile photo-sharing app success story. Certainly a steal for Facebook, who is looking to be a one-stop photo depository. While Instagram is without a doubt the most successful photo app (aside from Apple’s own Camera which comes...
Mobile Gaming Content: Strategic Monetization
Content. It’s the Holy Grail that, with just enough of the right scale, can be that ultimate viaduct between marketers and potential consumers. Yet, it goes way beyond scale. Any decent marketing guru would tell you that content which has the scalability of a couple million viewers is a good thing. But what about staleability? Yes, the actual ratio of freshness (or rather refresh rate) of...
You're Starting a Digital Agency?
After ten years of working in the digital marketing industry, and seeing my fair share of successes and learnings, I decided to leave my high-profile, cushy, six-figure salary job at an extremely prominent an award-winning agency (2010 AdAge and AdWeek Media Agency of the Year, Horizon Media) for a new and challenging venture. Did I do what most folks in the industry do, jumping from agency to...